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Each great brand needs its own culture for identity formation. Do cultural projects analogously have to become a brand too in order to attract a larger audience?

Each great brand needs its own culture for identity formation. Do cultural projects analogously have to become a brand too in order to attract a larger audience?

Each great brand needs its own culture for identity formation. Do cultural projects analogously have to become a brand too in order to attract a larger audience?

Providing a forum in which to discuss concerns regarding artistic projects realised in Asia and shown in Europe, this Salon Talk takes its title from NCS’s recent film Near Mandalay. The relationship between ‘here’ and ‘elsewhere’ provides a point of departure to reflect on the possibilities and impossibilities of shifting spaces as well as on the politics of image production.

(Part 2 of 2) Providing a forum in which to discuss concerns regarding artistic projects realised in Asia and shown in Europe, this Salon Talk takes its title from NCS’s recent film Near Mandalay. The relationship between ‘here’ and ‘elsewhere’ provides a point of departure to reflect on the possibilities and impossibilities of shifting spaces as well as on the politics of image production.

Providing a forum in which to discuss concerns regarding artistic projects realised in Asia and shown in Europe, this Salon Talk takes its title from NCS’s recent film Near Mandalay. The relationship between ‘here’ and ‘elsewhere’ provides a point of departure to reflect on the possibilities and impossibilities of shifting spaces as well as on the politics of image production.