The Artvertiser considers Potsdamer Platz in Berlin, Puerta del Sol in Madrid, Times Square in New York, and other sites dense with advertisements, as potential exhibition space. The Artvertiser allows artists to create a new visual layer onto the topology of the city, which can only be seen when viewed through a device which cogently blends the aesthetics of the past, with a futuristic functionality.

Founded in 2007 by Evan Roth and James Powderly, and grown by 17 new members since, the F.A.T. network is as a loose online collective working across several continents, and with a great amount of humour, on free software and other exciting projects supporting open values through the use of open licenses.