What is the currency for the cultural enterprise of the future? Cultural producers and artists produce a multiplicity of values, most of which are immaterial. It is difficult to translate cultural values into adequate market values: how do you determine the economical value of cultural work?

Whilst traditional enterprises conjure up their corporate identity, the creative sector proudly points to its heterogeneity. Cultural producers however must find a language with which they can reach the public and be economically successful. How much corporate identity does a cultural enterprise need – and how does one communicate this identity?

Due to the economic crisis the creative industries have become a location factor praised by politicians as a growth market poised to outperform the car industry. In which way has this new framework changed the relation between art and capital? Maybe the norm of the economy supporting the growth of culture is due to be reversed?

Tonight, 2 February 2010, we have finally made it! transmediale.10 no longer belongs to the future but is the present! Come and celebrate with us as the festival opens at the House of World Cultures tonight. It is free of charge and no ticket is needed except for the speeches in the auditorium. Welcome – and launch yourself into Futurity ...Now!

Palomar5 presents Being Human, a playful and inclusive workshop. Come along and play in our headspace.

The Laboratoire Déberlinisation presents Manifest Utopia.

The Laboratoire Déberlinisation presents Manifest Utopia.

Wifi Camera Workshop, Day One - Build the camera.
Learn basics on cantennas, drill and cut a can, mount electronics and servo. After building and testing the cameras, participants will bring the cameras to take pictures in locations of their choice.